Begin typing your search above and press return to search. Press Esc to cancel.

Sunset Media Wave

Sunset Media Wave

Primary Navigation

  • Columns
    • Ambitious Animation Batteries
    • Art of the Arts
    • CLAY’SMIND
    • Centralize
    • Datura
    • Fast Past
    • Here Lai’s Our Truth
    • Imaginary Paint
    • Inside the Riptide
    • Is This The Real Life
    • Journey to the Pilot
    • Motion of the Ocean
    • Paper Alien
    • Postcards From
    • The Perfect Ballad
    • Very Real
  • Browse
    • Art
    • Culture
    • Fashion
    • Food
    • Games
    • Music
    • Opinions
    • Photos
    • Stories
    • Travel
    • Video
    • Waves
  • Archive
    • 11.5 x 14
    • A Comedian’s Guide to Being Funny
    • After the Storm
    • And Dim Sum More
    • A Pause for Sanity
    • A Thousand Sleepless Nights
    • Cut & Paste
    • Child Wonder
    • Behind the Scenery
    • Between the Seams
    • BLOODSDREAM
    • BookME
    • City Beats
    • Paragon Gem
    • Cotton Candy Melodies
    • Come with Chloe…
    • Cover Story
    • Creating the Happy
    • Dessert Pervert
    • Earth to Belle
    • Ethereality
    • Esther-fied
    • Exposure
    • Fashion Obscura
    • Fashion Soup for the Sartorial Soul
    • Feeling Nostalgic
    • Feel the Beat
    • Find Your Voice
    • Follow the Yellow Brick Road
    • From Zero to a Game
    • Golden Hour
    • Haikus and Things Askew
    • Hay Fever
    • Heart-to-Art
    • Here For a Pun Time
    • Here’s the Dish
    • Idioms 4 Idiots
    • In Castaway Bottles
    • It’s 420, Everybody Scream
    • Jenn’s Jams ♪
    • Just 3D It
    • Learning My ABCs
    • Letters of Abstraction
    • Let’s Talk About Sex
    • Los Cassettes de los Recuerdos
    • Love Out Loud
    • M&M
    • Meiflowers
    • Midnight Snack Homeshake™
    • Mint in Canthem
    • Mixed Vegetables
    • Musique Nonstop
    • Out of the Closet
    • Psychic Psychedelia
    • Postcards from the Bay
    • Paper Planes
    • Pens + Headsets
    • Preschool Philosophy
    • Psychic Psychedelia
    • Pumpernickel Party
    • Quiet On Set
    • Rags with Tags
    • Reel Snacks
    • Rendered Maximum
    • Satircal Society of Scintillating Sentences
    • School Deconstructed
    • Sidestreet Runway
    • Sonder Street Studios
    • Soy
    • Style and Substance
    • Suicide Notes to Myself
    • Symphony of Epiphanies
    • Tall Tayles
    • The Aftermath
    • The Art of “Fake” Fake Political Caricatures
    • The Art of Robotics
    • The Builder’s Block
    • The Cheezers Mark
    • The Guest List
    • The Journey of a Juggler
    • The Meme-ing of Life
    • The Real Slim Katie
    • The Significance of Unimportance
    • The Sole Account
    • The Sunset Lifeline
    • The Ultimate Mover’s Guide to Multiverse Travels
    • Tip Jar
    • Trash Talk
    • Train of Thought
    • VPA (Voices Producing Allegiance)
    • Wandering on Cloud Nine
    • Where the Two Worlds Meet
    • Where the Two Worlds Meet
    • YUM!
    • ZINEior YEAR
  • About
    • Apply to Join our Spring Cycle!
    • Meet The Wavers
ReReDesign: Instagram
Home
ReReDesign
Art

ReReDesign: Instagram


By
Jacob Thompson
.
Published on February 11, 2020. 0

And we’re back! (Otherwise known as me, myself and I.) Let’s talk logos! The public face of a company. You’ll never look at a blue ‘F’ anymore without thinking of a certain company. Branding is a big deal. However, companies can still fail miserably at making a good logo. It’s not their fault; times change, trends come and go. For my new column, I’m going to redesign logos that have already been redesigned. With Adobe Illustrator and plenty of places to choose from, I have plenty of ideas and much to be done.

Up First: Instagram.

While some see Instagram as a pastime, the reality is that it’s a tech company. Google, Facebook, Microsoft, and so many other companies have followed the recent trend: minimalism! Yes, let’s take all of the character and details out of something, what a great idea! In all seriousness, minimalism is an important style and can be done well and look amazing. But most of the time, a company will present its name in Sans Serif font along with a simple icon. For my first, I tried my best to update Instagram in accordance with this trend, while also staying true to the feel and character of the company.

History

As time went on, things got simpler, but using a consistent icon: the camera. Now you can see O° and think of Instagram. a lens and flash became the thing people thought of. Yet what also annoyed me about the new minimal logo was the frame. An app is already a round-edged rectangle, and yet they added one in the logo as well. It’s weird. It also goes against the other apps’ look.

This is Instagram and its three “spinoff” icons: Layout, Hyperlapse, and Boomerang. I really like the three spinoff logos. Clean, similar but distinct, still in keeping with the same great color palette. And yet for the main app, they went crazy. They flipped the colors and made it feel kind of cluttered. So for my logo, I tried to keep it in line with the others.

Redesign

This is the symbol logo. It’s simple, and yet you know which company it’s from, which demonstrates that once you establish a strong brand, you don’t need a lot to remind people. With a simple gradient on the main circle and a solid color for the dot, it feels clean. And it feels connected to the rest of the saga.

This is the text logo. While basic, it includes all of the brandings from the symbol: The color and the dot. In my estimation, it doesn’t even need the ring. Another thing I added is the way the g cuts off the line. It’s not super fancy, but, It adds a cool effect and highlights the text itself.

Comparisons

Taking the text from script to sans serif moves the logo into the new generation. Even after the minimalism logo change, this vintage script stayed the same. Now it goes with the feel more.   

Although this isn’t a huge change, it feels fresh and uncluttered.

Black and White

Finally, this is the black and white version. Just to show how powerful Instagram has become, that with just a barebones logo, it’s immediately recognizable.

Conclusion

That does it for Instagram! Minimalism all the way. Now you could do this with every company, but things would get boring fast. Which is why following trends isn’t always the solution to branding. Sometimes taking big leaps and creative decisions can also be great, as you’ll see in later posts. But with Instagrams look and feel, it just works. Thanks for sticking with me for this whole time on ReReDesign!

Related

Categories ArtReReDesign
Tags instagramJacob ThompsonLogoMinimalismReReDesign

1 likes
avatar

Author

Jacob Thompson

+ There are no comments

Add yours

Cancel reply

2017 © Sunset Media Wave