Begin typing your search above and press return to search. Press Esc to cancel.

Sunset Media Wave

Sunset Media Wave

Primary Navigation

  • Columns
    • Ambitious Animation Batteries
    • Art of the Arts
    • CLAY’SMIND
    • Centralize
    • Datura
    • Fast Past
    • Here Lai’s Our Truth
    • Imaginary Paint
    • Inside the Riptide
    • Is This The Real Life
    • Journey to the Pilot
    • Motion of the Ocean
    • Paper Alien
    • Postcards From
    • The Perfect Ballad
    • Very Real
  • Browse
    • Art
    • Culture
    • Fashion
    • Food
    • Games
    • Music
    • Opinions
    • Photos
    • Stories
    • Travel
    • Video
    • Waves
  • Archive
    • 11.5 x 14
    • A Comedian’s Guide to Being Funny
    • After the Storm
    • And Dim Sum More
    • A Pause for Sanity
    • A Thousand Sleepless Nights
    • Cut & Paste
    • Child Wonder
    • Behind the Scenery
    • Between the Seams
    • BLOODSDREAM
    • BookME
    • City Beats
    • Paragon Gem
    • Cotton Candy Melodies
    • Come with Chloe…
    • Cover Story
    • Creating the Happy
    • Dessert Pervert
    • Earth to Belle
    • Ethereality
    • Esther-fied
    • Exposure
    • Fashion Obscura
    • Fashion Soup for the Sartorial Soul
    • Feeling Nostalgic
    • Feel the Beat
    • Find Your Voice
    • Follow the Yellow Brick Road
    • From Zero to a Game
    • Golden Hour
    • Haikus and Things Askew
    • Hay Fever
    • Heart-to-Art
    • Here For a Pun Time
    • Here’s the Dish
    • Idioms 4 Idiots
    • In Castaway Bottles
    • It’s 420, Everybody Scream
    • Jenn’s Jams ♪
    • Just 3D It
    • Learning My ABCs
    • Letters of Abstraction
    • Let’s Talk About Sex
    • Los Cassettes de los Recuerdos
    • Love Out Loud
    • M&M
    • Meiflowers
    • Midnight Snack Homeshake™
    • Mint in Canthem
    • Mixed Vegetables
    • Musique Nonstop
    • Out of the Closet
    • Psychic Psychedelia
    • Postcards from the Bay
    • Paper Planes
    • Pens + Headsets
    • Preschool Philosophy
    • Psychic Psychedelia
    • Pumpernickel Party
    • Quiet On Set
    • Rags with Tags
    • Reel Snacks
    • Rendered Maximum
    • Satircal Society of Scintillating Sentences
    • School Deconstructed
    • Sidestreet Runway
    • Sonder Street Studios
    • Soy
    • Style and Substance
    • Suicide Notes to Myself
    • Symphony of Epiphanies
    • Tall Tayles
    • The Aftermath
    • The Art of “Fake” Fake Political Caricatures
    • The Art of Robotics
    • The Builder’s Block
    • The Cheezers Mark
    • The Guest List
    • The Journey of a Juggler
    • The Meme-ing of Life
    • The Real Slim Katie
    • The Significance of Unimportance
    • The Sole Account
    • The Sunset Lifeline
    • The Ultimate Mover’s Guide to Multiverse Travels
    • Tip Jar
    • Trash Talk
    • Train of Thought
    • VPA (Voices Producing Allegiance)
    • Wandering on Cloud Nine
    • Where the Two Worlds Meet
    • Where the Two Worlds Meet
    • YUM!
    • ZINEior YEAR
  • About
    • Apply to Join our Fall Cycle!
    • Meet The Wavers
ReReDesign: Original Logo
Home
ReReDesign
Art

ReReDesign: Original Logo


By
Jacob Thompson
.
Published on June 4, 2020. 0

We have finally reached the end! It’s been a crazy couple of months given the whole ‘global pandemic’ kerfuffle. I’ve redesigned some of my favorite brands, but for my last post in this cycle, I have decided to make an original logo. Jacob Logo Design is my design ‘company’ which has officially been launched this year so it needs a logo. So that’s what I’m doing here today. With no history to cover, let’s jump right into the final product.

The Logo

Here it is, my own logo. I decided to go with a simple shape, that can be used for a variety of branding purposes. I started by overlapping 2 polygons and then played around with the pathfinder settings. I wanted to create a unique shape, and liked this idea of a ring, making it absorb the background into it, taking up as little space as possible. It also reminds me of the sun and the feeling of brightness. I also chose this nice dark green color, as it feels earthy and grounded, while also interesting.

Text

The name is a very important part of a business. It’s what represents the brand. But even more important is the presentation of that name. The font, the color, and the overall feel of a logo is supposed to encapsulate the feel of the company. The font I chose is called “Ohno Blazeface”. It’s one of my all-time favorite fonts. It feels fun with its exaggerated curves and crazy squiggles, but it is also is a serif font that keeps it classy. I also chose to make the letters lower case, except for the D. I love the way a lower case logo feels while wanting the signature D look, so by shrinking the font a pixel or two, I can give it the same x-height while keeping it bigger.

 

Business Card

This is a mockup of the type of branding style this logo could take on a physical business card. It’s simple, modern, and feels very open. If I do eventually get business cards, this is what I would want it to look like.

Conclusion

Well, that’s it! My last hurrah. Well not really, but next cycle I do plan to be focusing on more original designs where I don’t have to conform to the preset branding. Thank you for looking at my column, ReReDesign. Thanks to my editors for helping me with this passion project of mine, and I’ll see you all soon. Thanks!

Related

Categories ArtReReDesign
Tags BrandingdesignJacob Logo DesignJacob ThompsonLogooriginalReReDesign

0 likes
avatar

Author

Jacob Thompson

+ There are no comments

Add yours

Cancel reply

2017 © Sunset Media Wave