ReReDesign: (La) Croix
Round 2, here we go! Call me a prissy Californian, but oh man do I love La Croix. Not only the drink, but the logo which is nice, simple, and successful in building a strong brand. I love the unique, script font and those two squiggly colorful lines. So good! That said, I think there’s room for improvement, so let’s see what we can do.
La Croix doesn’t have the longest logo history, but there have been some major changes. They began with a Sans Serif font and then moved into a more artsy format, stretching the letters and adding the signature blue and teal stripes. After that, they arrived at the Script font that we all know today.
The New and Improved!
No, your computer is not broken. This new bubbly beverage is dropping the La. It’s unnecessary! Croix means cross in French, and La Croix means… the cross. Yeah, enough said on that one. Let’s talk design! I’ve gone with a less powerful, but more fun, cheery script font. It feels more welcoming and warm, rather than suggesting that you’re too good for some carbonation. The next change is the bubble O’s. This fonts O has a little circle indent, so I used it to add in the colors of the original, without the lines. These bubbles also add an opportunity for branding like the emblem.
Something brand new to the (La) Croix product line is this little guy! This would be used more for marketing, ads, and their website then on the actual product (as you’ll soon see). It’s just light, shows off the great colors, and is just very bubbly.
This new logo would not work well with the current packaging so I developed a new look for the cans. I used a free mockup download where I can design my art and have it magically rendered over the object. I also used this opportunity to add the famous squiggles i couldn’t include in the logo. I also did 3 flavors: pure, pamplemousse (grapefruit for the non-pretentious) and lemon. Enjoy!
That’s all for now! I had a lot of fun making this logo, but now I feel like I need to get into more detailed, artsy logos and I really like their aesthetics and want to include it in my work more. Thanks for stopping by!
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